Saffola Life - Keep Your Heart youngThe key challenge in the analysis is to align the data to a “Relevant Universe.”
The “relevant universe” in this case could possibly consist of :
1. Mobile phone owners.
2. Users of sms services.
3. Exposed to the Saffolalife communication.
4. Disposed to be a part of such an initiative which in turn could be a function of consumer’s contextual factors as also disposition towards Saffolalife.
Further, the size of such a consumer segment could differ by their education levels, exposure levels to different media & brand initiatives.
In the absence of information on likely size of the above Consumer Segment in the universe, the data has been weighted using the NRS population construct.
These weights have been applied at a Metro level and Zone – Metro.
All rights in the Saffolalife Study 2010 are reserved by Marico Limited (Marico) and any breach will constitute an offence entailing legal action and prosecution without further notice. All data contained herein are based on extensive research and constitute original works. No part hereof shall be copied, reproduced, adapted or stored in a retrieval system or transmitted in any form whatsoever, without a prior written permission of Marico. Due precautions have been taken in collating, processing and analyzing the data by Marico and/or the independent agency engaged by it and the author(s) are not responsible either for the commission or omission of action or errors or the liability for any damages ensuing from use of information contained herein.