1.   What is the Saffola Strong Heart Challenge?

The Saffola Strong Heart Challenge is an initiative from Saffola towards cholesterol management and thereby leading to a healthier heart. It consists of 4 steps that enable you or your spouse to see a difference in his/her cholesterol levels in just 4 weeks.

2.   Who should take the Saffola Strong Heart Challenge?

Anyone can take the Saffola Strong Heart Challenge. It is highly recommended for all individuals (male and female) aged 25 and above.

3.   How do I join the challenge?

When you purchase Saffola Functional Food Cholesterol Management pack worth Rs. 55 (500 gm) or Rs. 99 (1 kg), you'll receive a booklet with the pack. At the back of the booklet, you'll find two coupons for a FREE LIPID PROFILE TEST. Take the first test before you take the challenge and the next test after four weeks. The results will show you the difference in cholesterol levels.*

*Remember to share the reports with your family physician for a simple understanding of your cholesterol levels.

4.   What are the 4 simple steps to take the Saffola Strong Heart Challenge?

Please follow the steps prescribed below to make the most of your heart health and see a difference in your cholesterol levels.

Step 1: Get your cholesterol levels checked

Get your cholesterol checked and understand your results from a qualified doctor.

Step 2: Make ‘Saffola Functional Foods for Cholesterol Management’ a part of your daily diet

Mix Saffola Functional Foods for Cholesterol Management with your regular atta and then make rotis** as usual.

Eat a healthy diet low in cholesterol and saturated fat.

Step 3: Stay fit dedicate 30-45 minutes a day to some kind of physical activity and stay fit for life.

Step 4: Test your cholesterol again After 4 weeks, get your cholesterol tested again and see the difference.

** For best results consume 6 rotis per day which will provide approximately 40 gms of atta mix per day.

1.   What is Saffola Functional Food Cholesterol Management?

Saffola Functional Food Cholesterol Management is a 100% vegetarian soluble dietary fibre that comprises of Barley, Maize, Soya & Oat Flour and Psyllium Husk Powder that combine to inhibit cholesterol absorption and helps manage blood sugar levels and cholesterol.  This is to be added to rotis in a 1:4 ratio, i.e., add 1 heaped tbsp of Saffola Functional Food to 4 heaped tbsp of whole wheat flour.

2.   How does SFFCM help manage cholesterol?

Saffola Functional Food Cholesterol Management comprises of Barley, Maize, Soya and Oat Flour and Psyllium Husk Powder that combine to inhibit cholesterol absorption and helps manage blood sugar levels and cholesterol. (Source: US FDA)

3.   What proportion of SFFCM do I combine when making rotis?

Add to rotis in a 1:4 ratio, i.e., add 1 heaped tbsp of Saffola Functional Food to 4 heaped tbsp of whole wheat flour.

4.   How many rotis do I eat everyday?

For best results, we recommend that you eat 6 rotis per day which will provide approximately 40 gms of atta mix per day and help reduce cholesterol levels.

5.   What else can SFFCM be added to, other than rotis?

You can make Khakhra, Idli, Dosa, Thepla among other recipes.

6.   Are there any side effects of using SFFCM?

SFFCM is 100% natural and 100% vegetarian and will not lead to any side effects for you and your family.

7.   Is the SFFCM advisable for children?

SFFCM can be consumed by children. It is recommended for the whole family.

1.   What foods do I eat when taking the Saffola Strong Heart Challenge?

We recommend the following Diet Chart to be followed for successful results:

2.   What foods should I avoid when taking the Saffola Strong Heart Challenge?

Avoid fat rich products like cakes & pastries, fried & canned vegetables, dried & canned fruits in syrup, cheese, condensed milk, milk cream and khoa, red meat, egg yolk and prawns, excessive salt addition during preparations, pickles, papads, salted snacks & biscuits, deep fried products (samosa, vada pav, snacks), products made of ghee, butter, Margarine, vanaspati.

3.   What are the good and bad cholesterol sources?

Low-density lipoprotein (LDL) cholesterol – bad cholesterol should not be too high, this can cause health problems, particularly increasing the risk of stroke and heart disease. In contrast, the good high-density lipoprotein blood cholesterol (HDL) helps prevent heart disease. Fatty animal products are sources of LDL whereas onions, soy, peas, broccoli, green vegetables and foods containing soluble fiber are good sources of HDL.

1.   What lifestyle changes do I have to undergo to gain maximum out of the Strong Heart Challenge?

2.   What are the exercises that I should do?

You may begin and increase the physical routine gradually as prescribed below:

Step 1: Start with a normal walking pace or some physical activity for 10-15 minutes.

Step 2: Increase the activity level to a next step and exercise for 25 – 30 minutes, with 3-4 breaks if needed, for at least 5 days.

Step 3: Now that exercise is a part of your daily routine, aim for a bit more rigorous activity level. 35 – 40 minutes and not more than 1-2 breaks.

Cycling, brisk walking, jogging, aerobics, yoga are some of the ways to improve your physical fitness.

3.   How often should I exercise during the Saffola Strong Heart Challenge?

You can start with a 10-15 min exercise and gradually move up to 30-45 minutes a day to make most of the Strong Heart Challenge.

1.   What is a lipid profile test?

The lipid profile is a group of tests that are often ordered together to determine risk of coronary heart disease. They are tests that have been shown to be good indicators of whether someone is likely to have a heart attack or stroke caused by blockage of blood vessels or hardening of the arteries (atherosclerosis). The lipid profile typically includes:

2.   When should I get my cholesterol levels checked?

You should get your cholesterol levels checked twice during the Strong Heart Challenge; once at the beginning of week 1 and the second one at the end of 4 weeks to see a difference in cholesterol levels, should you have meticulously followed the procedures/steps as recommended.

3.   How do I get my cholesterol levels checked?

Tear out the Free Cholesterol Test coupons at the back of the booklet that you avail when you purchase Saffola Functional Food Cholesterol Management. You can avail a free lipid profile test at any of the Metropolis centres across 5 states (Refer to Step 1 of the Saffola Strong Heart Challenge).

4.   Where are the Metropolis labs located?

Please refer to Step 1 of the Saffola Strong Heart Challenge for the addresses.

5.   Do I have to pay for the Cholesterol Test?

On purchase of Saffola Functional Food Cholesterol Management worth Rs. 59 (500 gm) and Rs. 99 (1 kg), you avail a free cholesterol test across Metropolis centres in India. You do not have to pay for this test.

6.   Do I have to fast before I take a cholesterol test?

Yes, it is advisable to fast atleast 12 hours before taking a cholesterol test.

7.   What is the validity of the Free Cholesterol Test coupon?

The cholesterol test is valid up to Jan 31st 2010.

Disclaimer: The information as displayed above is not intended, nor is it implied, to be a substitute for professional medical advice or medical care.

Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition and prior to starting any new treatment.